MineralTree is a financial tech company located in Boston, MA. MineralTree's solution(s) automate the accounts payable process and optimize your payments to save time, save money, and keep employees & vendors happy.
I led the development of MineralTree's visual brand back in 2019. I create & distribute assets company-wide to ensure employees are using materials that follow our visual brand standards. I'm also responsible for creating external branded visuals, such as vector illustrations, web graphics, sales collateral, social media marketing, stylized report data, and animated content. I also maintain & update our website via WordPress with the help of an external developer whom I oversee. The blog is my baby, check it out!
mineraltree's annual State of AP Report
Every year MineralTree surveys hundreds of finance professionals on the progress their organizations have made with digital payments & end-to-end AP automation, as well as their digitization priorities. I'm responsible for the design from cover to cover. I create all graphics for the report in Adobe Illustrator and finalize the layout in InDesign. Check them out!
Videos & Animations
I storyboard, create the graphics, and animate a variety of videos for MineralTree. From product explainer videos, to client testimonials, I do it all in Adobe Illustrator and After Effects.
AP Gems: Breaking Down Procurement vs. AP Automation Tools
MineralTree: How it Works
Quartzy Audio Testimonial
AP Gems: Improving Vendor Relationships with AP Automation
I collaborate with our product marketers to design the sales decks for each of the solutions we offer, as well as a company wide template that anyone can access and use right through the Google Slides template gallery. I make most of the graphics in Adobe Illustrator and export them as images to be used in Slides and PowerPoint.
social media content
Fun fact: In a little over a year, I was able to grow MineralTree's LinkedIn following by about 46%.